Privacy Policy

Last Updated: August 2013

Scroll Media Inc. is news, information and entertainment company. Our services help readers and viewers discover ‘things that matter’ including news, photographs, analyses, videos, and other forms of digital content.

We know that you care about how your personal information is used and shared, and we take your privacy very seriously. By visiting any Scroll-owned website or application, you are accepting the privacy practices outlined in this policy.

This Privacy Policy covers Scroll's treatment of personal information that Scroll gathers when you are on the Scroll website and when you use Scroll services. This policy does not apply to the practices of third parties that Scroll does not own or control, or to individuals that Scroll does not employ or manage.

Information Collected by Scroll

We only collect personal information that is relevant to the purpose of our websites. This information allows us to provide you with a customized and efficient experience. We collect the following types of information from our users:

Summary
We collect information to make Scroll websites useful for you.

Information You Provide to Us:

  1. We receive and store any information you enter on our website or provide to us in any other way. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features.

  2. Registration: In order for you to use Scroll services you must complete a registration form. As part of this registration form, we require select personal information.

  3. User Profile: To allow you to express yourself beyond just the information collected during registration, we enable you to provide additional information, such as a bio, your location, comments on articles, favorite URLs, and instant messaging IDs. In addition, you may choose to include photos of yourself in your profile. As indicated below, in the section titled "Sharing Your Information", you can control how your information is displayed and used.

  4. Automatic Information:

    1. We receive and store certain types of information whenever you interact with us. Scroll and its authorized agents automatically receive and record certain "traffic data" on their server logs from your browser including your IP address, Scroll cookie information, and the page you requested. Scroll uses this traffic data to help diagnose problems with its servers, analyze trends and administer the website.

    2. Scroll may collect and, on any page, display the total counts that page has been viewed. This includes User Profile pages.

    3. Many companies offer programs that help you to visit websites anonymously. While Scroll will not be able to provide you with a personalized experience if we cannot recognize you, we want you to be aware that these programs are available.

Summary
We collect your registration and user profile data. Our servers also collect log information.

E-mail Communications

Scroll is very concerned about your privacy and we will never provide your email address to a third party without your explicit permission, as detailed in the "Sharing Your Information" section below. Scroll may send out e-mails with Scroll-related news, products, offers, surveys, or promotions. You may also receive notification e-mails from Scroll, which inform you of actions (e.g. friend requests) that have been performed on the site. If you do not want to receive e-mails from us, please visit the “Email Preferences” section of your User Profile and/or follow the instructions contained in the unwanted e-mail message. However, please note that in all cases you will continue to receive all system e-mails (e.g., those regarding forgotten user passwords) and legal notices (e.g., updates to our policies) from us.

Summary
We will send you emails based on your profile settings. From time to time, we may send emails to all our users.

Cookies

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser and tell us how and when pages in our website are visited and by how many people. Scroll cookies do not collect personal information, and we do not combine information collected through cookies with other personal information to tell us who you are or what your screen name or e-mail address is.

The "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. We recommend that you leave the cookies activated because cookies allow you to use some of Scroll's coolest features. Some of our business partners, like our advertisers, may use cookies on our website. We have no access to, or control over, these cookies.

Sharing Your Information

Because Scroll enables people to discover and share information with one another, information about the people who use Scroll is an integral part of the Scroll experience. Rest assured that we neither rent nor sell your personal information to anyone and that we will share your personal information only as described below:

  1. Scroll Personnel: Scroll personnel and authorized consultants and/or contractors may have access to user information if necessary in the normal course of Scroll business.

  2. Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the business assets that is transferred. Moreover, if Scroll, or substantially all of its assets, were acquired, user information would be one of the assets that is transferred. The conditions of this Privacy Policy will be binding and applicable on all entities who may acquire your personal information as part of the transferred assets.

  3. Protection of Scroll and Others: We may release personal information when we believe in good faith that release is necessary to comply with a law; to enforce or apply our Terms of Use and other policies; or to protect the rights, property, or safety of Scroll, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

  4. User Profile Information: Information collected during registration and subsequent visits, such as your full name and location, may be displayed to other Scroll users in your User Profile. The User Profile is the area on Scroll where we allow you to tell other Scroll users about yourself. You may control what personal information is displayed in your User Profile by visiting the Settings section of your User Profile.

  5. Followers' Activity: Much like other online social networks, Scroll allows non-followers to browse your followers activity.

  6. Syndication: Scroll allows for the RSS syndication of all of its public content within the Scroll website.

  7. With Your Consent: Except as noted above, we will contact you when your personal information is shared with third parties or used for a purpose incompatible with the purpose(s) for which it was originally collected, and you will be able to opt out to prevent the sharing of this information.

Summary
We do not sell your information to anyone. However, we will show publicly available information to other users and may release other information to authorities where required by law.

Keeping Information Secure

Your Scroll account information is protected by a password for your privacy and security. Protect against unauthorized access to your password and to your computer by logging off once you have finished using a shared computer.

Only employees who need personal information to perform a specific job (e.g., a customer service representative) are granted access to it. All of our employees are kept up to date on our privacy and security practices.

Basically,
Your account is protected by an encrypted password. We keep it secure, and you must also keep it safe. Our employees may not access your account unless required to do a specific job.

Ways to Control Display and Use of Your Information

As stated previously, you can always opt not to disclose information, but then you may be unable to use certain features on our website.

By visiting your User Profile, you can correct, amend, add or delete personal information on our website. If you do not wish to receive e-mail from us or other Scroll users, please visit the Settings of your User Profile and/or follow the instructions contained in the unwanted e-mail message.

However, please note that you will continue to receive all system e-mails (e.g., those regarding forgotten user passwords) and legal notices (e.g., updates to our policies) from us.

As explained earlier, the "help" portion of the toolbar on the majority of browsers will direct you on how to prevent your browser from accepting new cookies, how to command the browser to tell you when you receive a new cookie, or how to fully disable cookies. Please note, however, that if your browser does not accept cookies, you will not be able to take advantage of some of our attractive features.

Summary
You can choose not to share information with us, but your experience of the site may be limited. However, until your account is deleted, you may receive all system emails.

Children Under 18 Years of Age

You must be 13 years and older to register to use the Scroll website. As a result, Scroll does not specifically collect information about children. If we learn that Scroll has collected information from a child under the age of 13, we will delete that information as quickly as possible

Summary
Please register only when you reach 18 years old.

Changes to this Privacy Policy

Scroll may amend this Privacy Policy from time to time, at its sole discretion. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes to the Privacy Policy, we will notify you by posting an announcement on the Scroll website so you are always aware of what information we collect, how we use it, and under what circumstances if any, it is disclosed.

Summary
The Privacy Policy may change.

Conditions of Use

If you decide to visit Scroll-owned websites, your visit and any possible dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, arbitration of disputes, and application of US law.

Summary
Visiting all Scroll websites is subject to Terms and Privacy policy.

This privacy policy is based on the best of standard online templates that reflect our beliefs on how we want to protect user privacy.

Effective Date of this Privacy Policy

This Privacy Policy is effective as of August 2013.